Personal Credit

It’s time to get doing and now you can in 3 hours or less

The Brief

AIB briefed us on activating a Personal Credit campaign that would inspire people to Get Doing and showcase the speed of the personal loan approval process. The campaign would be primarily focused towards online delivery across various channels.

The Response

We wanted to generate authentic content, which would feature real people with real wants and dreams. Once the right candidates were recruited, we surprised them on camera with help towards fulfilling their dreams and then made it happen - all on that same day.

The Outputs

We produced two hero piece of copy with two separate dreamers, Adam and Caitlyn. Out of these two videos, we generated a full suit of social copy and creative to be used by the client’s media agency for prospecting and retargeting throughout the campaign.