CIF #BuildingEquality

 

Client: Construction Industry Federation / Core

 
 

Showcasing diversity in the Irish construction sector.

 
 
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The Brief

CIF and their agency Core wanted to showcase the diverse range of female talent working in the construction sector, to show it is a great career choice for both males and females.

 

The Response

We recorded a series of interviews with female talent from a range of construction firms around Ireland. Here we uncovered what it’s like to work in their roles, the types of jobs they fulfil, and the benefits of working in the construction sector.

The Outputs

We edited each interview as a standalone social output, while also creating a longer montage reel of all interviews together.